There are several key factors to consider when deciding to do a research study.
- Who do you want to target or reach?
- What is the best method to reach that market or group of people?
- What questions do you want answered and what do you want to do with the information once you have it?
Our researchers work closely with clients to answer these questions and make sure the research study meets your needs.
We work as a team with our clients to pick a research methodology that will be most efficient to reach the target audience for the study and to acquire the right type of responses to meet the overall goals of the study. For a successful study, the creation and design of the questionnaire must be complementary to the methodology.
For more information, please visit one of our research methodology pages or pick an industry on our home page: