Gaming industry research

to find the answers you’re looking for.

As an industry leader in gaming research, InfoSearch brings more than 30 years of experience to the table. Annually, InfoSearch conducts more than a quarter of a million gaming-related surveys, including hotel, casino, dining, entertainment, and player clubs.

In terms of experience, InfoSearch has served gaming properties in Las Vegas, Atlantic City, Laughlin, Reno, Lake Tahoe, the Mississippi River, the Gulf Coast, the Chicago area, and throughout California. In terms of scope, we have worked with world-class megaresorts, riverboats, Native-American casinos, and regional hotel-casino properties, too.

InfoSearch has developed a comprehensive Guest Satisfaction and Loyalty Measurement System comprised of six gaming-specific industry solutions: PropertyPulse™, GuestNet™, GuestCard™, PlayerNet™, EventNet™, and EmployeePulse™. Together these solutions comprise the most comprehensive guest feedback program in the industry and provide actionable information that helps our clients maintain a competitive advantage.

Custom research projects are conducted specifically to help answer strategic questions such as: What is the loyalty level of our guests?  What guest segments are most at risk?  What is our market share and the market share of our competitors?  What are the motivating factors that attract guests to our property and to competitive properties?  Why have we lost customers?  What do our customers want, need and expect?  How effective are our advertising campaigns?  

InfoSearch takes great pride in developing long term relationships with its gaming clients and welcomes the opportunity to work with your property. For more information, please contact us today.