Custom Research

  • Are business leaders optimistic about the local economic outlook?
  • Are your downtown revitalization efforts paying off?
  • Which neighborhoods, if any, perceive graffiti to be a problem? And, of those, which feel that the problem is being addressed?

InfoSearch provides cost-effective ways for those in the public sector to access custom market research to drive effective decision-making. InfoSearch’s team works closely with clients to develop useful research strategies that we customize to meet your specific needs. Our custom research capabilities include economic outlook studies, quality of life studies, department-specific studies, and downtown-revitalization studies.

Economic Outlook Studies

InfoSearch’s Economic Outlook Studies indicate whether or not local businesses have a positive view and optimistic outlook of the overall economic conditions in their area. InfoSearch has developed an internet-based survey that can be taken easily by business executives. We have also developed an economic outlook index that is designed to measure and track changes in the local economic outlook over time.


  • Measures business leaders’ perceptions of the economic conditions in their area.
  • Measures whether revenue, capital expenditures, and operational costs are seen as likely to increase, remain the same, or decrease in the next 12 months.
  • Measures anticipated growth in terms of facility expansion, hiring, and training.
  • Compares perceptions of small, medium, and large-sized companies.
  • Can be conducted on an annual or semi-annual basis.


  • Helps business leaders know if others leaders in their community share similar views regarding the local economy.
  • Helps governments and local institutions better understand existing business conditions and potential challenges.
  • Provides a locally-based index that shows changes and trends in the economic outlook over time.

Questions Asked. Answers Found.

Custom Community Feedback Studies

Custom Community Feedback Studies include studies such as quality of life studies, department-specific studies, and downtown revitalization studies. The features and benefits of these studies vary by topic.